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POWERFUL PR SECRETS FOR THE GREEN ENTREPRENEUR:
- You’ll learn how to use PR to tell your story and attract more green and LOHAS consumers.
- You’ll learn about research tells you the EXACT media vehicles that influence these consumers.
- Colette will walk you through her GLAD system that she created to help you secure more media coverage and learn to conduct great media interviews. Be a guest that is invited back again and again.
HOW TO CREATE A POWERFUL MESSAGE THE GREEN MARKETPLACE WILL NOT ONLY NOTICE - BUT RESPOND TO:
Once you know how to find these consumers, you need to know how to create the right message that will get their attention fast.
There are thousands of products and services today claiming health and environmental benefits—you need to:
- Get out in front of them with your message and make consumers aware that your products and services are the real deal.
- Learn how to create a powerful message, and what vehicles best influence the green and LOHAS consumer.
You’ll also learn about real data from the $30,000+ survey we conducted with these consumers.
GREENWASHING:
If you haven't already been a victim of this - you will be soon. More and more companies are making green claims. How do you stand out?
How can you claim to be green if you aren't 'perfect' yet? |
