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Effectively communicate your value and market to green and LOHAS consumers with ease As you read this headline you probably thought, “It’s not easy to communicate and market to green consumers.” In one sense you’re right and in another sense you’re not. You’re right to think that it is challenging to market and communicate to green consumers that you are really a green brand and/or striving to be one. The marketplace is flooded today with everyone claming to have a green product, service and/or brand and it’s hard to rise above the clutter.
And it's not an easy task. I know this because I have been helping companies like yours reach these consumers and effectively communicate to them their value. And it’s not an easy task. It’s the reason I created my Homestudy Course. I wanted to make it easy for you to market to these consumers and communicate your value. I wanted to help businesses like yours, learn who these consumers are, what they want, how to effectively communicate to them your value, and that you are a truly green or striving to be a green brand. I wanted businesses like yours to understand who the consumers are driving the green and health trends--LOHAS consumers--and what they want out of green and health-oriented products and services. In essence, I wanted to create a blueprint of sorts for you to follow so that you can reach as many of these consumers as possible with your message—your products—your services. I wanted to teach you how to maximize your productivity while minimizing your overall time and investment. I wanted you to learn how to do-it-yourself rather than pay someone a lot of money to do it for you. This is why the How Consumer Trends Drives Profits Homestudy Course was born. Originally, I had decided to offer the course as one whole system, but soon realized that I needed to make this information accessible to as many people as possible. For this reason, you now have the opportunity to purchase the How Consumer Trends Drive Profits Homestudy Course as seven different tele-training modules allowing you to learn just one aspect of communicating your value and marketing to this group with ease or learning the entire system. Go at your own pace. Each of the 7 tele-training sessions is packed with information that you can apply today in an easy-to-use format.
You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching.
You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching. 
Tele-training Module 3: How to profit from PR strategies and tactics
In all, 20 pages of content, plus a 75-minute audio with PR tips, insights, strategies and tactics you can use today. You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching.
You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching.
You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching.
You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching.
You will be sent this module via email as a PDF and your audio(s) on disk via mail. Click here and order it now. Order the entire course and receive monthly coaching. As you listen to each teletraining module (on individual CDs) and follow along in the Marketing Strategy Program book, you’ll learn my step-by-step process that will help you develop a strategic action plan for your business. I’ll reveal market trends my company has identified in our research and teach applicable strategies and tactics. The best part is that this information can be applicable to most any size business regardless of the industry you are in. Whether you are a visual or auditory learner, it doesn’t make a difference as you’ll have both written material and a tele-training session to which to listen. You’ll be able to listen in as I interview other experts on the best ways to stay ahead in this marketplace. Purchase at least three chapters and get six bonuses of your choice for only three payments of $67. Twice a month for three months, you will receive a new bonus and you will be charged only $67/month for the bonuses. Choose the free coaching sessions. And choose which six bonuses you want for only three payments of $67. Remember, the value of the bonuses is $1000. I sell many of these bonuses individually and some are only available to you as bonuses of the How Consumer Trends Drives Profits course.
When you purchase the entire system or course, I’ll also send you an environmentally-friendly, binder made with 70% post consumer waste content as well as the tabs that allow you to divide your course into a workbook making it easy to use. I know sometimes it’s easier to have something in the printed form and still keep the environment in mind. When you purchase the entire course for only $599 (a 33% savings) or two payments of $349, you’ll also receive the following bonuses for free: Bonus #1: Resource Guide: The Resource Guide is a collection of sample articles, ads, news releases, direct mail pieces, mailing lists, on-line resources, etc. The guide also serves as a model of how companies are attracting this consumer that spends more money than the average consumer does. $500 value. Bonus #2 & 3: Two half-hour consultations with me to jump start your process into this marketplace. You can use the two sessions however you choose. One now and one later, both now—whatever works the best for you. I now consult nationally and internally for large and small companies alike. $495 value. Bonus #4: The “How to Make Your Direct Mail More Effective” CD—a 1-hour seminar that teaches you over 70 tips and techniques on how to make your direct mail impact your bottom line. This normally sells for $19.95.
Bonus #6: All tele-seminars transcribed in to an 80-page ebook of content-rich information, tips, insights and examples to help you profit from these consumer health and environmental trends. This normally sells for $12.95. Bonus #7: Free book on marketing for holistic businesses and practitioners, which you’ll receive immediately upon registering. Over $100 value. Over 186 pages, the book helps you discover:
It’s an additional resource tool that you can use to complement my course that will teach you how the exact way to reach more of the right consumers with your message and secure them as customers.
In the past I have offered many tele-seminars for free, and I’ve decided to take these to the next level with more information and more insight and make these tele-seminars as valuable as possible. Because it takes me so much time to prepare for these tele-seminars, I will be charging for them. Because I’m committed to making to helping you be as successful as possible, I want you to be able to attend three of these tele-seminars for free. It’s at least a $60 value. You’ll receive over $1000 just in bonuses alone when you order my entire system. There are three ways for you to get this information in your hands within 24-48 hours:
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Colette Chandler's Consumer Trends & Profits
Homestudy Course is a product of:
The Marketing Insider
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Hi,
I'm Colette Chandler. I'm President of The Marketing Insider and a expert
in showing companies how to understand the green and LOHAS (Lifestyles
of Health and Sustainability) marketplace. I've been helping companies
like yours effectively communicate their value and market to these consumers
with ease. 
In
this module, you’ll learn about trends based on our research study
as well as national research and data and how you can tap into these
trends to reach more green and LOHAS consumers. This module actually
includes loads of content—two, 48 minute audios and 19 pages of
written information that goes hand-in-hand with the audios. If you really
want to understand trends and how to jump on a trend instead of a fad,
you’ll want to purchase this Module.
This
module teaches you how to define your market, understand who the green
and LOHAS consumers are—their attitudes and behaviors, what drives
them to make a purchase, how to identify them and how to incorporate
this into your marketing plan. When you order Module 2, you’ll
receive one, 53 minute audio, plus 19 pages of content-rich information
along with valuable research and insights into how to really understand
and know what drives these consumers to purchase your products and services.
In
this module, you’ll learn how to use PR to tell your story and
attract more green and LOHAS consumers. You’ll receive research
that tells you the exact media vehicles that influence these consumers.
I walk you through my GLAD system that I created to help you secure
more media coverage and learn to conduct great media interviews. Be
a guest that is invited back again and again. 
Learn
the best ways to promote you products and services to consumers most
likely to buy your green products and services. In this tele-training
module, you’ll listen in and follow along in your strategy book
on the best ways to promote your product and services offline—newsletters,
direct mail, and more—close to an hour of audio content. 
Online—you
have many ways to connect with green and LOHAS consumers, the ones influencing
the purchasing decisions for green and health products and services.
Find out how to connect with them online, where to find them, some of
the best search terms and more—70 minutes on audio packed with
information that you can use today.
Once
you know how to find these consumers, you need to know how to the right
message that will get their attention fast! There are thousands of products
and services today claiming health and environmental benefits—you
need to get out in front of them with your message and make consumers
aware that your products and services are the real deal. Learn how to
create a powerful message, and what vehicles best influence them. You’ll
receive real data from the $30,000+ survey we conducted with these consumers.
You’ll receive over 17 pages of copywriting tips on how to write
powerful copy for most any situation and the best vehicles to use, plus
51-minute audio. 
You
can successfully get these consumers in the door (physically or virtually),
yet if you cannot convince them that your products and services can
really help them and are genuine and authentic, then you waste much
of your time and effort. Learn the sales process that I have developed
to ensure you do not leave a stone unturned when communicating directly
to these green and LOHAS consumers. Find out how to tie into their values
and philosophies to get the sale and reach more consumers than you thought
possible--two, 41-minute audio-packed insights that you can put to use
today.
Bonus
#5: “Walk the Media Tightrope”—a 60-minute
audio tape offering you media tips and techniques that Colette’s
learned over the last 15 years. Also, an e-workbook—a 16-page
electronic workbook that you can use over and over again for each and
every interview that you do! This product normally sells for $49.
You’ll receive it for free. 
Bonus
#8: Attend three of any of my paid tele-seminars
for free.